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About Us

Why ESA

Started in 2013 with a team of professional CXO’s who had a string of success leading both India and International brands.

  • Strategy & Business Transformation
  • Business & Health Monitoring Improvement
  • Operational Excellence in Marketing & Sales
  • Business Alliances

Why ESA

Proprietary & Proven Tools for Success

ESA has developed a set of proprietary tools called, “Business Health Analytics”. These tools has been successfully used in over 100 projects to identify growth opportunities from within an organisation through data analytics, crowd sourcing challenges and solutions from internal influencers and trade.

The tool helps companies to identify their issues and growth drivers and fix their problems quicker. These proprietary tools provide solutions to problems identified within the organisation with executable insights.

ESA uses world-class tools like, “OKR- Objectives and Key Results” for execution and cultural adoption these tools are used by the best tech. companies in the world.

Managing Partners lead the projects

We understand that challenges in every organisation are unique to that industry, market structure and competition. It requires experienced consultants with deep understanding and cultural sensitivity to address these challenges. Our consultants are ex-CXOs who have credible experience in managing complex business situations across cultures. In addition they having experience in our clients’ industry (or an adjacent industry) they have a track record of running successful businesses.

We partner in execution

ESA works with clients to turn a strategic direction into tangible actions and improve performance. We work along with client teams to translate the new strategic direction into, mobilising the organization, and remove road blocks to achieving results.

We ensure our client get it right. ESA plays the role of execution excellence by mentoring different department heads and supporting with relevant advice, systems, protocols, governance etc

Deliver quick business result

Our solutions have been implemented successfully by our clients, and they have achieved their desired results in the next quarter itself.

More than 80% of our clients have returned to us for more projects, with most of them having done at least 2 or more projects with us. It is their satisfaction with our work that motivates them to keep coming back to us.

Choice of Industry leaders

Our clients consist of world leaders and top players in various industries such as automobiles, consumer durables, cigarettes, FMCG, packaged commodities, soft drinks, snacks, pharmaceuticals, OTC, building material industry, and others.

Our consultancy services have been sought by these leading companies to help improve their businesses. During our collaborations, we have not only enhanced their operations but also gained valuable knowledge of their best practices, which we bring to our clients.

Practical solution within budgets

ESA collaborates with its clients to provide practical solutions that can be implemented within their budgets, culture, and infrastructure. We have a proficient team that excels in execution, and we focus on getting the operational strategy right to improve the overall success of the business goals.

We do not suggest any significant investments but still deliver results by realigning resources and improving focus.

Our Team

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Vineet Trakroo

CEO

Marketing and sales strategist, with over 25 years of corporate experience now consulting large and midsized Co’s since 2013. He has been CMO with Usha International, Head of Marketing for CavinKare, Pidilite- Fevicol. Head Of Sales and Mktg for Beiersdorf & Ahmed Oil mills.

BE Electrical, MBA: Jamnalal Bajaj Insti. of Mgmt. Studies Awarded, “50 Most Talented Brand Leaders of India”, Feb’13 & Cannes

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Mahesh Puri

Managing Partner

Mahesh has over 3 decades of experience in sales operations for FMCG, Personal Care, Foods & Health Care. He has worked as COO of Ratnasagar Herbals (Joy Cosmetics) and Head of Sales for Emami, Supermax, Capital Foods & Cavinkare. He has also worked with Dabur, P&G & Godrej. Mahesh has strategized, devised & implemented Sales and distribution expansion, Trade Marketing & Sales IT strategies & projects.


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Surjya Meher

Managing Partner

Entrepreneur, start up specialist, Founder of Shelltag Retail Pvt Ltd shelltag.com 22 years in Sales, Marketing & General Mgmt in FMCG/ Durable, Retail & eCommerce. Expertise in branded & packaged commodities. Ex Business Head with Mawana Foods, Sapat and Head of Marketing with Barista, Pidilite & BPL. MBA from XIM Bhubaneswar & Leadership Management from Darden School of Business, USA


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Tarun Khanna

Managing Partner

Tarun’s areas of expertise lies in rejuvenating and building business to assertive levels ,while managing business lines effectively for sustainable profitability. Over the 29 years of career ,he has been Business Head , Profit Centre head at Eureka Forbes ,Usha International and Orient Electric.

A Commerce-Hons Graduate from Delhi University Post graduation in Management from University of Pune.

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Syed Anjum Nabi

Managing Partner

Enterprising leader & value creator, with 33+ years’ experience in the industrial engineering & consumer durables for home & farm/ agri. business. Anjum has been a business & sales head with Crompton Greaves, Kirloskar Oil Engine & Usha International. Expertise in rural markets for agriculture, construction, & power generation sectors. He is a B.E. Mech, NIT


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Ashish Dixit

Director

23+ years' of experience in managing brands in Automobiles, FMCG, FMCD & Tractors. Worked as Head Marketing Services at Mahindra Tractors. Category Lead at Mahindra 2 wheelers, Dabur, Cavinkare & Pidilite. Managed Urban & Rural marketing. Expertise in New Product Development & New  Business development. Other skills Digital marketing, Database marketing & loyalty program management.

BE Mech – NIT, MBA- Symbiosis

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Sandeep Srivastava

Brand & Communication strategy, Advertising, Direct Sales A communication specialist with a consistent record of leading successful brand transformations across industries for 25 years in Sales & Marketing Communications. Strategized on leading brands like Amul, Eureka Forbes, Tata Consultancy Services, Bloomberg and LIC. Worked with FCB Ulka and in Triton as Sr VP. An MBA from NMIMS and a passionate academician. Is a visiting faculty at premier management institutes including NMIMS. Sandeep manages our Mumbai operations.

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Kajal Kiran Mishra

Digital Marketing, Customer Acquisition, E commerce, Artificial Intelligence Kajal has over 14 years of experience in brand & digital marketing, leveraging technology to devise marketing solutions for businesses, internet strategy and sales, online user experience and online PR. Handled marketing responsibilities in financial services, consumer durables, retail, ecommerce and brings in a business oriented approach to leveraging digital marketing as an alternate channel for customer acquisition and engagement. She holds a B.E degree in Computer Science, MBA in Systems & Finance from T.A Pai Management Institute and CFA . Kajal has worked with organizations both established brands like Bajaj Allianz, DSP BlackRock, Times Of India Group, RITU KUMAR, Usha International and Luxehues.com.

Awards